Represented Benchmark and GE Capital’s interest in The Halkins, Belgravia, namely Motcomb Street, the Halkin Arcade and West Halkin Street. Promoting the area’s individual and exclusive character, we created a successful active campaign that included press trips, a magazine-style piece of direct marketing and numerous press and seasonal events.  We supported the launch of a newly-designed Waitrose, and were instrumental in securing sponsorship from GE to support the Motcomb Street annual street party.

GE Real Estate sold The Halkins portfolio to Grosvenor in June 2006.