The Brunswick is an important example of urban mixed-use development and one of London’s and Bloomsbury’s most iconic landmarks.

We represented Allied London on its successful £24 million transformation of The Brunswick from a run-down and neglected estate into a modern mixed-use living, shopping and leisure destination.

Retained throughout the development and launch phases, we successfully managed all aspects of the communication plan, from trade press relations, research, consumer PR, direct marketing and events. We were also the original PR team behind the Bloomsbury Festival, which acted as the consumer launch platform.