Department store group Fenwick relaunched its Colchester store, previously known as Williams & Griffin, on 15th September 2016, following a major 2-year redevelopment project where the 66,000 sq ft store was increased by a third, and saw the introduction of 70 new brands.

Fenwick appointed Coverdale Barclay to deliver the PR, marketing & events strategy for the £35million redevelopment, extension and rebrand of the store. Working closely with the in-house team, Coverdale Barclay was responsible for delivering the store launch campaign across PR, marketing and social media, a VIP event and two customer launch events.