We represented Germany’s biggest department store group on a brand re-positioning exercise and a large-scale London-themed promotion designed to attract a younger, more fashionable audience. Worked with brands such as All Saints, Ted Baker and Reiss to develop a programme of customer events.
Developed brand partnerships with Fashion Fringe, Central Saint Martins College of Art & Design and Hoxton Gin and brought in a shop in shop experience with the Rolling Stones brand.
Represented Karstadt on UK trade and key PR titles, to position the business to a UK/European trade audience. Secured a front cover + 3-page feature in Drapers, the leading industry fashion magazine, for an interview with Karstadt’s CEO. Secured celebrities including Poppy Delevingne & Jade Jagger to the launch and achieved substantial coverage in UK and international titles.