Owned by Quintain and situated at the heart of its Wembley Park urban regeneration, LDO (London Designer Outlet) is London’s only fashion & lifestyle outlet centre. The 265,000 sq. ft. premium retail and leisure destination is home to 50 shops, 20 restaurants and bars, a cinema complex and a large children’s play park. It has projected footfall this year of 7.0 million and is one of a small number of ‘new wave’ outlet centres that blend retail, f&b, leisure and residential within an urban setting. Coverdale Barclay’s objective is to enhance perceptions of LDO, to attract and retain target retailers, and raise awareness of LDO’s strong trading position.
Coverdale Barclay will manage all aspects of LDO’s business-to-business communications, from the development of the communications strategy, to on-going press liaison, including press tours, campaign management, hospitality and B2B events.