We represented The Birmingham Development Company on trade press relations relating to The Mailbox’s retail leasing strategy. The activity also includes proactive editorial placement in the national press with The Mailbox being instrumental in spearheading the regeneration of Birmingham.

As one of the largest mixed-used buildings in Europe, the award-winning development was dubbed ‘Birmingham’s best venue for first class eating and shopping’. At the time, The Mailbox offered the largest collection of standalone designer stores outside London.