We represented ING on The Royal Exchange in the City of London, positioning REX as the ultimate city destination for luxury shopping. We handled the trade and consumer PR communication, supported the launch of Conran’s Grand Café & Bar and built strategic alliances with brand partners such as Mont Blanc, Purdeys of Mayfair, Netjets and Rolls Royce.

We worked with brands such as Paul Smith, Tiffany, Jo Malone and Boodles and hosted numerous seasonal events and brand launches. We developed a campaign ‘design a Royal Exchange handbag’, to launch Lulu Guinness’s shop.

www.theroyalexchange.co.uk


RELATED PROJECTS

Events at the Royal Exchange