About Coverdale Barclay
Our expert team delivers strategic communications across all five key stages of a destination’s lifecycle, as well as for companies that work in this space:
- Pre-planning: To inform and influence sentiment in communities and amongst decision makers to support planning applications
- Development: To build profile and reputation and drive investment and interest in new places
- Launch: To drive footfall and support brand positioning of destinations
- Sustain: To maintain footfall and brand positioning of places
- Evolve: To evolve the positioning of places and enhance their reputation in response to market and consumer changes
We deliver the following services
- Place positioning – values, purpose, proposition
- Integrated communications strategies
- Media relations
- Political, stakeholder & community engagement
- Marketing and digital marketing
- Social media
- Consumer and industry events
- Influencer engagement
- Brand collaboration strategies
Our team spans experts across the following sectors:
- Mixed-use places
- Retail and leisure
- Arts and culture-led transformations
- Residential
- Workplace and commercial
- Retail outlets
- Pre-planning communications
- Corporate reputation and thought leadership
