To build and maintain reputation, and attract occupiers and investors

London Designer Outlet

Project Details & Aims London Designer Outlet (LDO), encompassing 265,000 sq. ft. of premium retail and leisure space, is London’s leading fashion and lifestyle outlet destination, located in the heart of Quintain’s multi-billion-pound transformation scheme of Wembley Park. The communications are designed to communicate and position LDO as a leading, premium outlet shopping destination that…

Swansea City Centre

Project Details & Aims  Swansea Council is working with development manager RivingtonHark to deliver an exciting £120m mixed-use development, Copr Bay, which will transform the city centre. The scheme combines culture, retail and leisure, with new homes, offices, 200,000 sq. ft. of new public spaces and improved permeability, and will make Swansea one of the…

Woolbro Group

Project Details & Aims Founded in 1935, Woolbro Group is a third-generation family-owned business, which takes a contemporary approach to residential development and commercial investment in the UK. Coverdale Barclay has been appointed to support Woolbro Group in all aspects of its reputation management and corporate profiling, as the Group continues to expand its residential development and commercial investment portfolios.…

Malmö Designer Village

Project Details & Aims Coverdale Barclay has been working with Rioja Estates to deliver the brand proposition and PR & marketing strategy for a new premium outlet scheme in the Malmö region of Sweden, to support the developer’s engagement with prospective brands. Our work Initially, Coverdale Barclay delivered the full brand development process for Malmö…

West Midlands Regional Town Centre Taskforce

The West Midlands Regional Town Centre Task Force (WMRTCTF) – a combined public and private sector body set-up by the Mayor of the West Midlands and the West Midlands Combined Authority (WMCA) – has appointed Coverdale Barclay on its strategic communications.   The Taskforce aims to drive forward regeneration across five pilot town centres in…

Elektrownia Powiśle, Warsaw

Project Details & Aims Pan-European communications to raise awareness amongst international retailers of Elektrownia Powiśle, a 580,000 sq. ft. mixed-used lifestyle regeneration scheme. The architecturally-appealing development is owned by White Star Real Estate and a Tristan Capital Partners’ fund. Our Work Coverdale Barclay managed the media announcement of Urban Outfitters’ first Central European store, at…

Scotch Corner Designer Village

Our Work  Coverdale Barclay’s role is to support the leasing strategy through a targeted, integrated PR and marketing programme to attract target brands. We deliver phased industry and consumer communications, designed to build and maintain momentum amongst stakeholders, press and consumers. We deliver brand-building B2B, local, regional and national media coverage, social media, brand partnerships, events and marketing to generate excitement…

Festival Place

Project Details & Aims Coverdale Barclay’s role is to drive perception change of Festival Place within the industry, as the pre-eminent shopping and leisure destination in North Hampshire, following a £30m investment by owner AEW. We support the leasing strategy for the 1.1m sq. ft. centre in the heart of Basingstoke town centre, and position…