Baker Street Quarter

Project Details & Aims Business Improvement District (BID), Baker Street Quarter Partnership, is developing an area identity for the iconic Baker Street district in Marylebone, London, in-line with a new retail and leisure strategy designed to enhance the offer and experience for the area’s diverse audience of workers, residents and tourists. Connecting Regents Park to Oxford Street,…

Woolbro Group

Project Details & Aims Founded in 1935, Woolbro Group is a third-generation family-owned business, which takes a contemporary approach to residential development and commercial investment in the UK. Coverdale Barclay has been appointed to support Woolbro Group in all aspects of its reputation management and corporate profiling, as the Group continues to expand its residential development and commercial investment portfolios.…

Malmö Designer Village

Project Details & Aims Coverdale Barclay has been working with Rioja Estates to develop the brand and first stage marketing for a new premium outlet scheme in the Malmö region of Sweden, to support the developer’s engagement with prospective brands, ahead of its building permit application. Our work To support Rioja Estates in engaging target brands, Coverdale…

West Midlands Regional Town Centre Taskforce

The West Midlands Regional Town Centre Task Force (WMRTCTF) – a combined public and private sector body set-up by the Mayor of the West Midlands and the West Midlands Combined Authority (WMCA) – has appointed Coverdale Barclay on its strategic communications.   The Taskforce aims to drive forward regeneration across five pilot town centres in…

Elektrownia Powiśle, Warsaw

Project Details & Aims Pan-European communications to raise awareness amongst international retailers of Elektrownia Powiśle, a 580,000 sq. ft. mixed-used lifestyle regeneration scheme. The architecturally-appealing development is owned by White Star Real Estate and a Tristan Capital Partners’ fund. Our Work Coverdale Barclay managed the media announcement of Urban Outfitters’ first Central European store, at…

Scotch Corner Designer Village

Our Work  Coverdale Barclay’s role is to support the leasing strategy through a targeted, integrated PR and marketing programme to attract target brands. We deliver phased industry and consumer communications, designed to build and maintain momentum amongst stakeholders, press and consumers. We deliver brand-building B2B, local, regional and national media coverage, social media, brand partnerships, events and marketing to generate excitement…

Festival Place

Project Details & Aims Coverdale Barclay’s role is to drive perception change of Festival Place within the industry, as the pre-eminent shopping and leisure destination in North Hampshire, following a £30m investment by owner AEW. We support the leasing strategy for the 1.1m sq. ft. centre in the heart of Basingstoke town centre, and position…

Springfields Outlet

Project Details & Aims Coverdale Barclay is appointed by UBS and asset manager SLR to reposition and change perceptions of Springfields Outlet, the 200,000 sq. ft. leading shopping and leisure destination in the East of England. Our Work  Our focus is to deliver PR to raise awareness of Springfields Outlet. Working closely with Springfields’ Marketing and…

The Lexicon Bracknell

Project Details & Aims £240m regeneration project, delivered by Legal & General and Schroders, and supported by Bracknell Forest Council. The scheme, ‘The Lexicon’, comprises 1 million sq. ft. of new and revamped retail and leisure space, which launched in 2017. Our role involved raising the profile of the project to attract new retail and…