Coverdale Barclay offers transformative brand proposition development, PR, marketing and stakeholder engagement for districts and destinations undergoing change, and for companies that work within this space, to drive perception change and increased value.

London Designer Outlet Welcomes New Brands

London Designer Outlet (LDO), the Capital’s leading premium fashion and lifestyle outlet destination, signed four new fashion brands to its line-up, in deals mostly negotiated during lockdown. The new arrivals include East London concept store, NICCE, which chose LDO for its first ever standalone store, and Police which chose LDO for its first standalone store…

CB Gets Digitally Creative During Lockdown

Keeping true to September’s reputation for new beginnings, today we are extremely excited to announce the launch of our newly designed Coverdale Barclay website, which has a fresh new look and improved navigation. Since Coverdale Barclay was founded in 2013, we have grown considerably as an agency, developed relationships with many new and loyal clients…

A leap forward in the £1billion regeneration of Swansea

Despite the backdrop of a global pandemic, a new £135million mixed-use district in Swansea reached a major construction milestone this month, as the steel framework for a multi-functional, 3,500 capacity live-performance arena and conference centre has now completed. Project managed by RivingtonHark on behalf of Swansea Council, the onsite team implemented new measures that ensured…

BBC live at Wembley Park for hospitality reopening

To promote Wembley Park’s transformation into an al fresco destination following the reopening of restaurants on 4th July, Coverdale Barclay invited high profile broadcast media to report live from site, covering the pre-opening preparations as well as opening day experiences at Wembley Park’s hospitality businesses. BBC Radio London interviewed Quintain’s Retail Director, Matt Slade, and a…

Outlets continue to bounce back according to CACI

CACI’s ‘How COVID-19 is changing the movement of your customers’ weekly report has been monitoring the evolution of consumer behaviour throughout the pandemic. This has provided useful insight into how people are interacting with their towns and cities, particularly as lockdown measures continue to ease. The report reveals that outlets and regional malls have rebounded…

Retail Reopens at London Designer Outlet

London Designer Outlet (LDO), London’s leading premium fashion and lifestyle outlet destination, reopened on 15th June, in line with the Government’s easing of lockdown measures. To support the reopening, Coverdale Barclay delivered targeted communications to the local Brent and Middlesex community through regional media coverage, to inform consumers about the extensive safety measures that had been…

Lessons From Lockdown

To call local-down a steep learning curve would be an understatement, but with every challenge comes an opportunity. From the way we approach meetings, to new services we have introduced for our clients and the way we have maintained our positive company culture, we have written about our reflections on how we have adapted, and…

Scotch Corner Designer Village makes its BBC debut

On Friday 13th March, Scotch Corner Designer Village featured on BBC North & East Cumbria’s Look North evening news. Simon Waterfield, Chief Executive of Scotch Corner Richmond, was interviewed on-site and discussed the number of jobs that will be created for the region, as well as ambitions for an extensive leisure offering. Also appearing on BBC Radio Tees, Simon discussed the positive effects that the development will have on the local…

Swansea hits another milestone

Thursday 6th February marked another major milestone in the £1billion regeneration of Swansea, as one of its flagship developments, ‘Swansea Central’, took two steps forward on the £135million Phase One scheme. Delivered by Swansea City Council and developed by RivingtonHark, ‘Swansea Central’ includes a 3,500 capacity arena and conference centre, a 150-room hotel, a new statement…