Fenwick has appointed Coverdale Barclay on the strategy and planning for the £35million refurbishment, extension and rebrand of the William & Griffin department store in Colchester, opening September 2016. The major 2-year project means 66,000 sq ft of new retail space, increasing the store by a third, and brings 70 new brands to the store. Working closely with the in-house team, Coverdale Barclay is be responsible for two launch events, as well as the strategy for PR, Marketing and social media in the run-up to launch.
Ros Barclay, Director at Coverdale Barclay, says “We are delighted to be working closely with the team at Fenwick Colchester to deliver a successful and memorable launch. The scheme marks an important milestone for the improvement of Colchester town centre.”