Coverdale Barclay delivered the PR strategy and events for the launch, which saw VIPs, stakeholders and shoppers celebrate the opening with a host of exclusive activities, prize draws and entertainment in-store. The official opening was marked by a ribbon-cutting-with-a-twist by Fenwick Chairman, Mark Fenwick, accompanied by CEO of local charity, St Helena’s Hospice, and Essex-based social media winner. Mark presented a fund-matching cheque for £20,000 to the charity on behalf of Fenwick.
We generated over 35 pieces of coverage across consumer, trade, and broadcast media for the launch.