Iconic American lifestyle retail brand Urban Outfitters is to open in a Central European country for the first time and has chosen Coverdale Barclay client, Elektrownia Powiśle in Poland, as the best place to be. The newly-signed 9,300 sq ft flagship store shows the commercial potential for international brands to expand into the region.

Located in one of Warsaw’s most popular and fashionable districts, Elektrownia Powiśle is a 580,000 sq ft, mixed-used lifestyle regeneration scheme. Centred around a former power station on the banks of the Vistula river, the architecturally-appealing development retains much of the original character. The result of the scheme, owned by White Star Real Estate and a Tristan fund, is an eye-catching attraction offering character, heritage and personality.

Coverdale Barclay has been appointed to handle UK and pan-European B2B media relations for the retail and leisure elements of the development. As well as 194,000 sq ft of retail, restaurants, bars and cafes with over 100 units and the first beauty hall in Poland, the development also includes a Fresh Food Market, 237,000 sq ft of Class A commercial office space, 90 residential apartments and a 160-bed boutique hotel plus daily events throughout the year, including festivals, concerts and movies. http://elektrowniapowisle.com/en/