The Portman Estate has transformed this Marylebone street into a specialist shopping destination. It has been revived into a hub of culture, fashion, beauty and lifestyle, following the arrival of a number of distinctive specialist boutiques. Whilst it has been modernised for a new generation of cosmopolitan visitors, Chiltern Street retains a timeless quality with an atmosphere lent by its historical features. Several long-established businesses remain, with a loyal local as well as international clientele.
We are responsible for the brand development of Chiltern Street and all PR and marketing communication for the street, events, web management and social media. We deliver tailored press campaigns such as ‘Menswear on Chiltern Street’ & ‘Meet the Expert’. We supported the launch of Club Monaco, a who created a new bespoke concept for the Street and of new or expanding brands such as Trunk, Mouki Mou and Prism. We also collaborate with the teams behind the new boutique hotel The Chiltern Firehouse (formerly a Grade II listed fire station) which opened in February 2014.