Hong Kong-headquartered multidisciplinary architecture and integrated design practice, Lead 8, is setting up a London presence and used MIPIM UK in Autumn 2017 as a springboard.
Coverdale Barclay provided proactive media relations support including background briefings with key journalists on the eye-catching Lead 8 stand. Additionally, we secured by-lined opinion pieces in influential design and architectural magazines.
Lead 8 has strong and imaginative views on densification of major cities such as London, leveraging its experience with rapidly growing Asian cities. Additionally, ‘Generation Rent’ or Millennials are growing up with a different view of property ownership. This creates considerable potential for a fundamental change in the use and availability of shared spaces in future-proofed design.