Springfields Outlet is the leading shopping and leisure destination in the East of England. £1.2 million has been invested by the Triton Property Fund, managed by UBS, into the expansion of the innovative, market-leading leisure offer. Opened in June 2018, it is home to the UK’s largest JCB Young Drivers Zone and is designed to increase footfall by appealing to a broader, more affluent customer base looking for a memorable day out.
Located in Lincolnshire, the 200,000 sq ft scheme with 25 acres of leisure attractions is set in beautiful landscaped gardens. The scheme has 50 outlet stores, eight restaurants, a 58,000 sq ft garden centre and a 43-bedroom hotel. It has an annual footfall over 2.3 million and since opening in 2004 has had an average occupancy rate of 98% with 13 years of consecutive turnover growth.
Our role is to raise awareness of the destination amongst its new, wider consumer catchment, and change perceptions as Springfields attracts a more affluent customer, as well as attracting target brands.