Project Details & Aims
London Designer Outlet (LDO), encompassing 265,000 sq. ft. of premium retail and leisure space, is London’s leading fashion and lifestyle outlet destination, located in the heart of Quintain’s multi-billion pound transformation scheme of Wembley Park. Coverdale Barclay is appointed to deliver all aspects of LDO’s PR communications strategy, focusing on raising its profile and enhancing perceptions of LDO to support the targeting of new brands and attract a wider consumer audience.
Coverdale Barclay’s role is to grow and maintain LDO’s profile in the industry and amongst target consumers, by securing features in key media publications, developing thought leadership opportunities, securing media interviews, press tours, and media coverage for news and lettings announcements. The team also facilitate workshops with the client team to help articulate and refine LDO’s core brand proposition.