Springfields Outlet: Combining retail and leisure

Coverdale Barclay, working with client SLR, has unveiled Springfields Adventure Land. The new leisure facilities, which significantly add to the appeal of Springfields Outlet, the leading shopping and leisure destination in the East of England, will provide visitors with a fun family day out. The newly-opened attraction includes an American Diner and boasts the UK’s largest JCB Young Drivers Zone, a German-manufactured Tree Top Village plus an exciting range of other family-friendly activities.

Research has shown the combination of retail and leisure is becoming increasingly important in driving footfall to a scheme. Springfields Outlet is one of the first retail destinations in the UK to combine Outlet shopping and leisure on a single site. Springfields continues to attract aspirational brands, having recently welcomed The Cosmetic Company Store (part of the Estee Lauder Companies), which is complemented by an extensive festival garden and a full price garden centre.