New brands join London Designer Outlet as accessories and beauty go from strength-to-strength

London’s leading fashion and lifestyle outlet destination, London Designer Outlet (LDO), recently announced two new brands to its womenswear and lifestyle offering, with Carvela and The Cosmetics Company Store joining its line-up.

The Carvela opening follows the success of parent brand’s Kurt Geiger store at LDO, which is one of the Wembley Park-based outlet’s most successful stores by sales density. With a dedicated Carvela store stocking its own lines previously offered at Kurt Geiger, Kurt Geiger will have space to further expand its accessories offer.

Matt Slade, Retail Director at LDO owner Quintain, commented “We know that both beauty and accessories tend to perform well in times of economic uncertainty as consumers are drawn to accessible products at a lower price point. At the same time, these categories serve our diverse catchment well, as they can cater to a wide range of people.”

The news was covered in Retail Times, The Industry, The Retail Bulletin, and Across Magazine, amongst others.