Coverdale Barclay offers transformative brand proposition development, PR, marketing and stakeholder engagement for districts and destinations undergoing change, and for companies that work within this space, to drive perception change and increased value.

Swansea’s Milestone Moments

A new name and brand has been launched for the development previously known as ‘Swansea Central’. This new £135 million cultural district, which is a major catalyst for change in Swansea’s £1billion transformation, will now formally be recognised as ‘Copr Bay’. The Copr Bay name was chosen by local representatives to herald the city’s iconic industrial heritage, its world-renowned coastline…

Spotlighting New Brands at LDO

Ahead of Lockdown 2.0, Coverdale Barclay worked with targeted influencers to spotlight the latest fashion brands to arrive at London Designer Outlet (LDO), including NICCE and Police. As the outlet destination’s exciting fashion line-up grows, the partnerships showcased the full LDO experience to a new, engaged target audience of over 104,700 Instagram users, via a…

Digging for victory in the Cotswolds

In an exciting moment for retail and the South West, Robert Hitchins Ltd is on-site at a 180-acre mixed use development near the Cotswolds. Featuring a brand new premium fashion and retail destination and hundreds of new homes, the site marks the next step in a post-pandemic future for the UK retail sector and the…

In a West End Town

Whilst navigating the short-term effects of the pandemic on the West End, Westminster City Council continues to look ahead at the sustained growth and prosperity of the UK’s High Street. We are delighted to be working with Murphy Carey JV on the stakeholder engagement, and providing proactive and reactive media relations, to support the £232m, 5-year transformation…

London Designer Outlet Welcomes New Brands

London Designer Outlet (LDO), the Capital’s leading premium fashion and lifestyle outlet destination, signed four new fashion brands to its line-up, in deals mostly negotiated during lockdown. The new arrivals include East London concept store, NICCE, which chose LDO for its first ever standalone store, and Police which chose LDO for its first standalone store…

CB Gets Digitally Creative During Lockdown

Keeping true to September’s reputation for new beginnings, today we are extremely excited to announce the launch of our newly designed Coverdale Barclay website, which has a fresh new look and improved navigation. Since Coverdale Barclay was founded in 2013, we have grown considerably as an agency, developed relationships with many new and loyal clients…

A leap forward in the £1billion regeneration of Swansea

Despite the backdrop of a global pandemic, a new £135million mixed-use district in Swansea reached a major construction milestone this month, as the steel framework for a multi-functional, 3,500 capacity live-performance arena and conference centre has now completed. Project managed by RivingtonHark on behalf of Swansea Council, the onsite team implemented new measures that ensured…

BBC live at Wembley Park for hospitality reopening

To promote Wembley Park’s transformation into an al fresco destination following the reopening of restaurants on 4th July, Coverdale Barclay invited high profile broadcast media to report live from site, covering the pre-opening preparations as well as opening day experiences at Wembley Park’s hospitality businesses. BBC Radio London interviewed Quintain’s Retail Director, Matt Slade, and a…