Coverdale Barclay has been appointed to deliver the destination brand proposition and communications strategy for The Culture Mile, a major destination for culture within the City of London. The team are working with the Culture Mile Business Improvement District (part of Primera) to develop an authentic identity for the area, positioning it as the cultural destination of choice. The BID has secured investment of more that £9m over the next five years to deliver a variety of ambitious undertakings, ranging from major public realm enhancements to climate resilience initiatives.
Coverdale Barclay will work with key stakeholders and levy-payers to define the identity for the area, develop a brand proposition and a strategic communications strategy for the next four years that will shift perceptions and attract local, domestic and international audiences.
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