London Designer Outlet (LDO), the Capital’s leading premium fashion and lifestyle outlet destination, signed four new fashion brands to its line-up, in deals mostly negotiated during lockdown. The new arrivals include East London concept store, NICCE, which chose LDO for its first ever standalone store, and Police which chose LDO for its first standalone store in London.
The destination has seen significant growth since its reopening, with a 40% footfall increase between July and August, and sales increasing by 31% month-on-month across the same period.
This September, Coverdale Barclay announced the new brands, alongside the positive trading news, to property, retail and fashion industry press, securing over 10 pieces of positive coverage including Property Week, Fashion Network and Across Magazine.
