Project Details & Aims
Pan-European communications to raise awareness amongst international retailers of Elektrownia Powiśle, a 580,000 sq. ft. mixed-used lifestyle regeneration scheme. The architecturally-appealing development is owned by White Star Real Estate and a Tristan Capital Partners’ fund.
Coverdale Barclay managed the media announcement of Urban Outfitters’ first Central European store, at Elektrownia Powiśle. We promoted the scheme’s character, heritage and appeal to attract other brands, gaining wide media coverage, including an interview and feature article in Drapers, generating noteworthy leasing enquiries.