Project Details & Aims
Re-launch of the 120,000 sq. ft. Fenwick department store in Colchester, previously known as Williams & Griffin, following a major 2-year £35 million redevelopment project.
Coverdale Barclay was responsible for delivering the store’s re-launch campaign across B2B and consumer PR, marketing and social media.
This included project managing a VIP event for key stakeholders, VIP customers and target media, and two customer launch events. The team secured 47 pieces of editorial coverage across broadcast, lifestyle and industry media, including GQ, Essex Life, Retail Week and Drapers.