Project Details & Aims
Thames Valley Park is a major innovation district in Reading, set within a waterside natural park running along the banks of the River Thames. Reached within 22 minutes from London, the business district is the headquarters for several global businesses including Microsoft and Oracle, as well as being home to the UK’s most sustainable office buildings – Here + Now. A sprawling waterside parkland enables both occupiers and members of the public to access a myriad physical and mental health benefits of greater exposure to green and natural spaces.
Coverdale Barclay has been appointed to develop the internal and external communication strategy for Thames Valley Park. We are working to drive awareness of the site’s unique workspace offer among target occupiers, while transforming perceptions amongst existing tenants. Working in collaboration placemaking partner Aletheia, Coverdale Barclay is developing comprehensive internal communications strategy to better engage the existing Thames Valley Park community. We are also developer a calendar of key milestones to support the park owners’ business objectives, while establishing Thames Valley Park as an authoritative thought leader across targeted trade, business and regional media.