Project Details & Aims
The Langham Estate is a 13.8 acre neighbourhood in Fitzrovia, stretching from Oxford Street in the South to Great Portland Street in the North. Following a continued period of change in the West End, the Estate is undergoing a vital process to update, evolve, and communicate its vision for the area, to continue to attract exciting new occupiers and drive footfall.
In-line with the new positioning and vision, being delivered by insight-led branding agency The Yard Creative, Coverdale Barclay has been appointed to deliver an integrated communications strategy that will launch and embed the new direction of travel for the Estate. In addition, Coverdale Barclay has been appointed to deliver B2B PR and social media that raises awareness of the Estate’s positive news and offer.