Project Details & Aims
Untold Living is a new developer and operator of high-quality, purpose-built retirement communities for the over-80s in England. Its unique mid-market offering aims to open up retirement living to an even greater number of the older elderly who are considering downsizing into more age-appropriate accommodation with care. Backed by Matter Real Estate – an investment firm focused on value-add and opportunistic real estate across evolving sectors in Europe – the company has acquired Chantry Court in Westbury, Wiltshire, as its first site.
Coverdale Barclay is appointed to deliver a strategic communications plan for the new brand, spanning B2B and consumer PR, stakeholder and community engagement, and events and speaking opportunities. Coverdale Barclay also successfully delivered the corporate launch of the new brand to the industry, communicating its vision, plans and funding, and highlighting the key individuals behind the brand to demonstrate credibility and momentum.