Project Details & Aims
Award-winning development team, Quintain, is delivering the multi-billion pound transformation of Wembley Park, one of the largest urban developments currently underway in Europe. A dynamic new neighbourhood for North London, the 85-acre mixed-use scheme is set to become the largest build-to-rent district in the UK, which will become home to over 20,000 residents. The scheme is also attracting new ‘destination’ and independent retail and leisure operators, that will complement the brands at London Designer Outlet (LDO) – London’s leading fashion and lifestyle outlet destination.
Coverdale Barclay is appointed to deliver the B2B and consumer communications for the retail and leisure offer.
Our role is to change perceptions, attract unique concepts, and position Wembley Park as one of London’s most exciting emerging neighbourhoods, through effective integrated PR. We deliver strategic communications that integrate Wembley Park’s retail and leisure provision with the residential developments and cultural programme, to collectively drive perceptions of Wembley Park as a desirable place to live, work, visit, shop and play. We deliver creative B2B events and impactful national PR, to communicate the vision for Wembley Park to target brands and new concepts. We work closely with Quintain, and the retail and leisure businesses across the Estate, to tell a cohesive story about the Wembley Park community, and drive footfall.