Our client, the Culture Mile BID, has just wrapped up its summer of events, themed around ‘a celebration of the senses and the City’s outdoor spaces’. The events and experiences aimed to encourage people to get outside, engage their senses, try something new and experience the great open-air spaces the City of London has to offer.
Events included ‘Culture Mile on the Street’, a street party filled with wellbeing activities and a vibrant Pride party, and a food-focused Midsummer Fayre that put a modern twist on a medieval fair and saw roaming town criers, roving poets and Morris dancers liven up the City.
The programme then culminated in the historic Guildhall Yard being transformed into a sports ground to play host to football and basketball events. Sports stars descended on the Culture Mile, with coaching and meet and greets with renowned figures such as Commonwealth medallist Shanice Beckford Norton. Accessibility and inclusion were central to the programme, and the events included blind football and wheelchair basketball, which was captured in a live broadcast by BBC London.
This events programme highlights how we should promote and encourage the use of our outdoor spaces in the hearts of our cities, so we can improve productivity, access to culture, and boost wellbeing.
