Outlets like the LDO are proving that innovation and collaboration can lead to remarkable success

The outlet industry is flourishing, as stated by industry expert Ken Gun, with revenues surpassing pre-Covid levels. This growth is fuelled by an experiential approach and a shift in consumer priorities.

Quintain’s London Designer Outlet, situated in the renowned Wembley Park, has achieved its ninth consecutive month of record-breaking year-on-year sales, marking its best July trading month in its ten-year history. This remarkable feat underscores the centre’s unwavering commitment to delivering an outstanding shopping experience.

In a recent conversation with Drapers, Daniel Tomkinson, the General Manager of LDO, emphasized the significance of fostering partnership-style relationships between the centre and its retail and leisure brands. This collaborative approach enables brands to tailor their offerings to specific events and adapt dynamically to evolving market conditions.

LDO’s dedication to convenience, including offering free same-day delivery within a five-mile radius of the centre, has also enhanced the shopping experience, and helping to drive footfall.

Read more in Drapers.