LDO (London Designer Outlet) has appointed Coverdale Barclay to deliver its B2B communications, to improve industry perceptions and raise awareness of LDO’s strong trading position.
Located next to the world famous Wembley Stadium, LDO is London’s only fashion & lifestyle outlet centre. It features 50 stores, with year-round discounts, 20 restaurants, cafes and bars, a nine-screen Cineworld and a large children’s play park. Owned by Quintain, it sits in the heart of the Wembley Park development, with projected footfall this year of seven million.
Anna Coverdale, Director at Coverdale Barclay, said, “We are delighted to be working with the LDO team to improve the perceptions of the outlet centre within the industry. It’s an exciting project, and with our combined experience in PR and marketing for retail destinations, we will be able to deliver excellent results.”
