Project Details & Aims APAM is a trusted real estate investment and asset management partner, delivering tailored solutions that drive remarkable outcomes for real estate owners and investors. As APAM continues to grow and evolve, it is refining its corporate positioning and messaging, to ensure they best reflect the company’s unique position in the market, and the strengths of its experienced team. …
Project Details & Aims London Designer Outlet (LDO), encompassing 265,000 sq. ft. of premium retail and leisure space, is London’s leading fashion and lifestyle outlet destination, located in the heart of Quintain’s multi-billion-pound transformation scheme of Wembley Park. The communications are designed to communicate and position LDO as a leading, premium outlet shopping destination that…
Project Details & Aims Swansea Council is working with development manager RivingtonHark to deliver an exciting £120m mixed-use development, Copr Bay, which will transform the city centre. The scheme combines culture, retail and leisure, with new homes, offices, 200,000 sq. ft. of new public spaces and improved permeability, and will make Swansea one of the…
Project Details & Aims Business Improvement District (BID), Baker Street Quarter Partnership, is developing an area identity for the iconic Baker Street district in Marylebone, London, in-line with a new retail and leisure strategy designed to enhance the offer and experience for the area’s diverse audience of workers, residents and tourists. Connecting Regents Park to Oxford Street,…
Project Details & Aims Founded in 1935, Woolbro Group is a third-generation family-owned business, which takes a contemporary approach to residential development and commercial investment in the UK. Coverdale Barclay has been appointed to support Woolbro Group in all aspects of its reputation management and corporate profiling, as the Group continues to expand its residential development and commercial investment portfolios.…
Project Details & Aims Coverdale Barclay has been working with Rioja Estates to deliver the brand proposition and PR & marketing strategy for a new premium outlet scheme in the Malmö region of Sweden, to support the developer’s engagement with prospective brands. Our work Initially, Coverdale Barclay delivered the full brand development process for Malmö…
The West Midlands Regional Town Centre Task Force (WMRTCTF) – a combined public and private sector body set-up by the Mayor of the West Midlands and the West Midlands Combined Authority (WMCA) – has appointed Coverdale Barclay on its strategic communications. The Taskforce aims to drive forward regeneration across five pilot town centres in…
Project Details & Aims Coverdale Barclay is appointed by UBS and asset manager SLR to reposition and change perceptions of Springfields Outlet, the 200,000 sq. ft. leading shopping and leisure destination in the East of England. Our Work Our focus is to deliver PR to raise awareness of Springfields Outlet. Working closely with Springfields’ Marketing and…
Project Details & Aims £240m regeneration project, delivered by Legal & General and Schroders, and supported by Bracknell Forest Council. The scheme, ‘The Lexicon’, comprises 1 million sq. ft. of new and revamped retail and leisure space, which launched in 2017. Our role involved raising the profile of the project to attract new retail and…
Project Details & Aims The Taskforce was established to help set the direction of travel for the regeneration of Barking Town Centre, in the London Borough of Barking and Dagenham. Coverdale Barclay’s director, Ros Barclay, was part of the panel which provided strategic oversight to support the development of the Town Centre’s 20-year vision, in conjunction…
