Coverdale Barclay offers transformative brand proposition development, PR, marketing and stakeholder engagement for districts and destinations undergoing change, and for companies that work within this space, to drive perception change and increased value.
Project Details & Aims Swansea Council is working with development manager RivingtonHark to deliver an exciting £120m mixed-use development, Copr Bay, which will transform the city centre. The scheme combines culture, retail and leisure, with new homes, offices, 200,000 sq. ft. of new public spaces and improved permeability, and will make Swansea one of the…
Project Details & Aims Business Improvement District (BID), Baker Street Quarter Partnership, is developing an area identity for the iconic Baker Street district in Marylebone, London, in-line with a new retail and leisure strategy designed to enhance the offer and experience for the area’s diverse audience of workers, residents and tourists. Connecting Regents Park to Oxford Street,…
Project Details & Aims Founded in 1935, Woolbro Group is a third-generation family-owned business, which takes a contemporary approach to residential development and commercial investment in the UK. Coverdale Barclay has been appointed to support Woolbro Group in all aspects of its reputation management and corporate profiling, as the Group continues to expand its residential development and commercial investment portfolios.…
Project Details & Aims The Grantham Designer Outlet Village will be a state-of-the-art retail destination in the East of England when it opens in Summer 2024. The outlet will offer a uniquely stylish retail and leisure experience for shoppers and tourists alike. Phase 1 will consist of 89 units with an area of 178,213 ft²; Phase…
Project Details & Aims Coverdale Barclay has been working with Rioja Estates to deliver the brand proposition and PR & marketing strategy for a new premium outlet scheme in the Malmö region of Sweden, to support the developer’s engagement with prospective brands. Our work Initially, Coverdale Barclay delivered the full brand development process for Malmö…
The West Midlands Regional Town Centre Task Force (WMRTCTF) – a combined public and private sector body set-up by the Mayor of the West Midlands and the West Midlands Combined Authority (WMCA) – has appointed Coverdale Barclay on its strategic communications. The Taskforce aims to drive forward regeneration across five pilot town centres in…
Project Details & Aims Pan-European communications to raise awareness amongst international retailers of Elektrownia Powiśle, a 580,000 sq. ft. mixed-used lifestyle regeneration scheme. The architecturally-appealing development is owned by White Star Real Estate and a Tristan Capital Partners’ fund. Our Work Coverdale Barclay managed the media announcement of Urban Outfitters’ first Central European store, at…
Our Work Coverdale Barclay’s role is to support the leasing strategy through a targeted, integrated PR and marketing programme to attract target brands. We deliver phased industry and consumer communications, designed to build and maintain momentum amongst stakeholders, press and consumers. We deliver brand-building B2B, local, regional and national media coverage, social media, brand partnerships, events and marketing to generate excitement…
Project Details & Aims Coverdale Barclay’s role is to drive perception change of Festival Place within the industry, as the pre-eminent shopping and leisure destination in North Hampshire, following a £30m investment by owner AEW. We support the leasing strategy for the 1.1m sq. ft. centre in the heart of Basingstoke town centre, and position…
Project Details & Aims Coverdale Barclay is appointed by UBS and asset manager SLR to reposition and change perceptions of Springfields Outlet, the 200,000 sq. ft. leading shopping and leisure destination in the East of England. Our Work Our focus is to deliver PR to raise awareness of Springfields Outlet. Working closely with Springfields’ Marketing and…