To build and maintain reputation, and attract occupiers and investors

Springfields Outlet

Project Details & Aims Coverdale Barclay is appointed by UBS and asset manager SLR to reposition and change perceptions of Springfields Outlet, the 200,000 sq. ft. leading shopping and leisure destination in the East of England. Our Work  Our focus is to deliver PR to raise awareness of Springfields Outlet. Working closely with Springfields’ Marketing and…

The Lexicon Bracknell

Project Details & Aims £240m regeneration project, delivered by Legal & General and Schroders, and supported by Bracknell Forest Council. The scheme, ‘The Lexicon’, comprises 1 million sq. ft. of new and revamped retail and leisure space, which launched in 2017. Our role involved raising the profile of the project to attract new retail and…

Portman Marylebone

Project Details & Aims Destination PR and marketing for The Portman Estate’s retail and leisure destinations in Marylebone, London, known as ‘Portman Marylebone’, to raise awareness of the independent shopping and dining offer, and drive footfall. Our Work  Coverdale Barclay worked with The Portman Estate for over ten years incorporating popular streets Chiltern Street, New…

Fusion Students

Project Details & Aims Media relations to support Fusion Students, an innovative, experience-led, student accommodation provider, amongst students, their parents and investors. Our Work  Coverdale Barclay delivered a consumer campaign to coincide with the university clearing season designed to attract students. This included securing media coverage in The Times, and a B2B campaign announcing one…

Ellandi

Project Detail & Aims Ellandi is the UK’s leading investment manager of Community Shopping Centres, and its assets under management comprise over 30 shopping centres in Great Britain and Northern Ireland, valued in excess of £1.25bn. Coverdale Barclay has been supporting Ellandi on its corporate positioning and reputation. Our Work  Coverdale Barclay was initially appointed…

Beorma Quarter

Project Details & Aims Beorma Quarter is the £185m Birmingham scheme, at the entry point to Digbeth, being developed by Kuwait City-based developer, Salhia. The mixed-use development will provide offices, residential, retail, restaurants, a hotel plus a new landscaped piazza. Our Work  Coverdale Barclay provided media relations to support the leasing strategy, including announcing detailed…

Lead 8

Project Details & Aims Media awareness campaign for Hong Kong-based multidisciplinary architecture and integrated design practice, Lead 8, to maximise its presence at Mipim UK. Our Work  Coverdale Barclay leveraged Lead 8’s presence at Mipim UK to raise awareness of the architectural practice through background briefings and interviews with key journalists, and opinion pieces in…