To build and maintain reputation, and attract occupiers and investors
Project Details & Aims Founded in 1935, Woolbro Group is a third-generation family-owned business, which takes a contemporary approach to residential development and commercial investment in the UK. Coverdale Barclay has been appointed to support Woolbro Group in all aspects of its reputation management and corporate profiling, as the Group continues to expand its residential development and commercial investment portfolios.…
Project Details & Aims The Grantham Designer Outlet Village will be a state-of-the-art retail destination in the East of England when it opens in Summer 2024. The outlet will offer a uniquely stylish retail and leisure experience for shoppers and tourists alike. Phase 1 will consist of 89 units with an area of 178,213 ft²; Phase…
Project Details & Aims Coverdale Barclay has been working with Rioja Estates to deliver the brand proposition and PR & marketing strategy for a new premium outlet scheme in the Malmö region of Sweden, to support the developer’s engagement with prospective brands. Our work Initially, Coverdale Barclay delivered the full brand development process for Malmö…
The West Midlands Regional Town Centre Task Force (WMRTCTF) – a combined public and private sector body set-up by the Mayor of the West Midlands and the West Midlands Combined Authority (WMCA) – has appointed Coverdale Barclay on its strategic communications. The Taskforce aims to drive forward regeneration across five pilot town centres in…
Project Details & Aims Pan-European communications to raise awareness amongst international retailers of Elektrownia Powiśle, a 580,000 sq. ft. mixed-used lifestyle regeneration scheme. The architecturally-appealing development is owned by White Star Real Estate and a Tristan Capital Partners’ fund. Our Work Coverdale Barclay managed the media announcement of Urban Outfitters’ first Central European store, at…
Our Work Coverdale Barclay’s role is to support the leasing strategy through a targeted, integrated PR and marketing programme to attract target brands. We deliver phased industry and consumer communications, designed to build and maintain momentum amongst stakeholders, press and consumers. We deliver brand-building B2B, local, regional and national media coverage, social media, brand partnerships, events and marketing to generate excitement…
Project Details & Aims Coverdale Barclay’s role is to drive perception change of Festival Place within the industry, as the pre-eminent shopping and leisure destination in North Hampshire, following a £30m investment by owner AEW. We support the leasing strategy for the 1.1m sq. ft. centre in the heart of Basingstoke town centre, and position…
Project Details & Aims Coverdale Barclay is appointed by UBS and asset manager SLR to reposition and change perceptions of Springfields Outlet, the 200,000 sq. ft. leading shopping and leisure destination in the East of England. Our Work Our focus is to deliver PR to raise awareness of Springfields Outlet. Working closely with Springfields’ Marketing and…
Project Details & Aims £240m regeneration project, delivered by Legal & General and Schroders, and supported by Bracknell Forest Council. The scheme, ‘The Lexicon’, comprises 1 million sq. ft. of new and revamped retail and leisure space, which launched in 2017. Our role involved raising the profile of the project to attract new retail and…
Project Details & Aims The Coverdale Barclay team developed a comprehensive marketing and PR strategy for The Portman Estate to profile its 110 acre Marylebone property portfolio in London. Our Work The strategy was designed to raise the profile of the Estate, and showcase its role as a proactive and responsible landlord, developer and placemaker…